Representatives of Pardubice Brewery (Mr. Michal Pátek and Mr. Radek Kvapil) took part in the exhibition IMBIBE LIVE which been held in London, United Kingdom from 29 th June to 30 th June 2015. Exhibition IMBIBE LIVE is an annual exhibition whose participants have a good possibility to meet and get to know news and actual trends in beverage industry. It´s intended mainly for wine merchants, producers of distillates and non-alcoholic drinks as well as for breweries. They all can present their products and visitors may try new brands of beverages which they haven´t drunk before. Our brewery couldn´t let a chance to take part in this exhibition get away and visitors could try beers from our portfolio. A lot of them appreciated a treasure of our brewery – original beer Pardubický Porter.
Pardubice Brewery wanted to use this exhibition as an opportunity for finding new consumers of our beers in UK market because Czech beers, especially lagers, are becoming more and more popular there these days. Representatives of the brewery met with a few important distributors from England, Scotland, Wales as well as from Ireland.
Participation of Pardubice Brewery was ensured on the basis of support from state agency Czech Trade which organized project with name Czech Beer Garden. Visitors of the exhibition could taste beers from selected Czech breweries in this garden. Pardubice Brewery belonged also to these breweries. More than ten thousand participants came to visit the exhibition IMBIBE. We hope that some of them found interest in beers from Pardubice Brewery too.